Tissue marketing in Japan

By tissue marketing, I’m talking about using of packets of tissues as a medium of for advertisements. They seem to be everywhere here. On every street corner there seems to be someone giving out packs of tissues which include small ads for some service or other. I am sure Japanese are so used to the […]

Posted at 11:41 pm on 13 May 2008 | Leave a comment | Filed Under: Consumer behaviour, marketing | Tagged: | Continue reading

Junkudo: please sit down

Junkudo is a Japanese bookstore chain based in Kobe that was founded in 1963 with the original name Daido-shoten. Today, it has 32 branches located all over Japan and is one of the larger bookstore chains in the country. In particular, Junkudo is famous for its wide variety of books from technical books to comic […]

Posted at 11:32 pm on 13 May 2008 | Leave a comment | Filed Under: Retail | Tagged: | Continue reading

About

Market Japan is a student team blog written and presented by the students of the Roy Larke Seminar at Rikkyo University. All articles are authentic and represent the observations of the students who wrote them.